AI for Business: From Search to Automation
Exploring the 5 levels of AI business maturity — from basic Google searches to fully automated AI agents. See real examples of each level built in under an hour.
Rod Holum
Certified AIBMM Coach & Speaker — Coulee Tech
The Evolution of Video
Before we talk about AI, look at how far video technology has come. This short clip shows the journey from early video to what we have today — and AI is following that same exponential curve.
The Current State of AI & Its Evolution
AI is evolving at a breathtaking pace. These videos show where we have come from and where we are headed — and why every business needs a plan.
The Evolution of AI
See how AI has transformed over the years
AI Capabilities Today
What modern AI can do right now
Where AI is Going
The future of AI in business and beyond
3 Levels of AI — Built in Under an Hour
During this presentation we demonstrated three levels of using AI for the same task: learning about the Holmen Business Association. All three levels were completed in less than one hour total.
Level 1: The Google Search
AI DrifterMost people start here — typing a question into Google and browsing through links. It works, but you are doing all the heavy lifting yourself: clicking, reading, filtering, synthesizing.
Try the Google Search
"What can you tell me about the Holmen Business Association"
Level 2: AI Conversations
Prompted OperatorInstead of browsing 10 links, ask an AI directly. It researches, synthesizes, and gives you a structured answer in seconds. Same question, dramatically better result.
Level 3: AI Builds It For You
Agent BuilderTake the AI Level 2 output and feed it back into an AI agent to build something real. We took the Claude research about HBA and had AI create a complete, professional website — automatically.
View the AI-Generated HBA Website
Built from Level 2 output — rapidman.aibmm.ai/hba
The 5 Levels of AI Business Maturity
The AI Business Maturity Model (AIBMM) provides a structured framework for organizations to assess and advance their AI capabilities — from unstructured usage to full automation.
AI Drifter
Uncontrolled, unstructured AI exposure. Using AI sporadically with no strategy or guidelines.
Prompted Operator
Template-driven prompting with human review. Using AI with standard templates and approved workflows.
Agent Builder
Tool-connected, repeatable agent workflows. AI agents that execute defined steps with traceability.
Agent Manager
Multi-agent orchestration with governance and QA. Managing multiple AI agents that work together with oversight.
Physical Integrator
Embodied automation with real-world execution controls. AI integrated into physical processes and hardware.
Rod Holum
Rod is a Certified AIBMM Coach and technology leader at Coulee Tech. He helps businesses across the Coulee Region and beyond navigate the rapidly changing world of AI — with practical strategies, not hype.
Whether it is a keynote for 500 people or a workshop for your leadership team, Rod brings real-world experience and actionable frameworks to every engagement.
Certified AIBMM Coach
AI Business Maturity Model
Trained to guide organizations through the 5 levels of AI maturity using the AIBMM framework — from assessment to implementation.
Coulee Tech
Technology Solutions for Business
Managed IT, cybersecurity, AI strategy, and digital transformation for businesses across Wisconsin and Florida.
Speaking & Training
Conferences, Workshops & Corporate Events
Engaging presentations on AI strategy, cybersecurity, and digital transformation — tailored for business audiences.
Quick Links Recap
All the resources from today's presentation in one place.
Presentation Slides
PowerPoint deck from today's talk
Level 1: Google Search
Traditional search approach
Level 2: Claude AI
AI-powered research (used in this talk)
Level 2: ChatGPT
Same question, different AI
Level 3: AI-Built Website
HBA site built by AI from Level 2 output
AIBMM.ai
The AI Business Maturity Model framework
AIBMM Coaching
Learn about certified AIBMM coaching
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