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Full Retreat Agenda
Sales & Marketing TrackTuesday, Sept 15 · 9:45 – 10:30 AM

Proposal Makeover: Rewrites That Win the Job

Same price, better words, more wins — AI rewrites your proposal so the customer says yes faster.

About This Session

Bring a real proposal; AI rewrites it around the customer's problem instead of your equipment list — same price, better words, more wins.

What We'll Cover

  • Why proposals lose: equipment lists instead of customer problems
  • A volunteer's real proposal, made over live
  • The rewrite structure you can reuse on every quote

You Leave With

A rewritten, win-ready proposal

Who Should Attend

The people who write and send the quotes — owners, estimators, office managers, and sales staff. Bring a real proposal you've sent (wins and losses both welcome); a volunteer's gets made over live in the workshop.

Part of a Full Day of Hands-On AI Training

This workshop is one of 20 at the AI Business Retreat — a one-day, hands-on AI training for business at The Island in Spooner, Wisconsin, within driving distance of Minneapolis–St. Paul, Eau Claire, La Crosse, Duluth, and Hudson. Can't make the drive? Every session, including this one, streams live for remote attendees.

Presenters and final session materials are being finalized and will be announced closer to the retreat.

Session Details

When
Tuesday, Sept 15, 2026 · 9:45 – 10:30 AM
Track
Sales & Marketing Track
Where
The Island · Spooner, WI (or attend live remote)
Who it's for
Built for the people who send the quotes

One registration covers the full retreat — every session, every track.

For Senior Leaders

See the whole day mapped for your seat →

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Proposal Makeover: Rewrites That Win the Job — Questions & Answers

By rewriting it around the customer's problem instead of your equipment list. Most proposals lose because they read like inventories; AI is remarkably good at restructuring the same facts into a story about the customer's outcome — same price, better words, faster yes. The workshop does this to a real attendee proposal live, so you see the before and after side by side.
Yes — bring a real one, ideally one you lost. The session rewrites a volunteer's proposal on stage, and the rewrite structure you watch is the same one you take home and reuse on every quote after. It works for construction bids, service proposals, and professional-services engagements alike.
This workshop is part of the AI Business Retreat on Tuesday, September 15, 2026 at The Island in Spooner, Wisconsin. One registration covers the full day — all 20 sessions across the Leadership, Sales & Marketing, and Builder tracks, including this one. In person is $495 (working lunch included); attending live online is $250. Seats are limited.

This session is one of twenty.

One registration covers the whole day — every track, every workshop, the working lunch, and your written 90-day roadmap. Sept 15, 2026 · The Island, Spooner WI.