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Full Retreat Agenda
Sales & Marketing TrackTuesday, Sept 15 · 9:00 – 9:45 AM

Get Found by ChatGPT: SEO Is Now GEO

Your next customer is asking ChatGPT who to hire — not Google. Learn how to be the name it recommends.

About This Session

Your next customer isn't Googling — they're asking ChatGPT. What generative engine optimization (GEO) means for a local company, and the specific moves that get you recommended by name.

What We'll Cover

  • How ChatGPT, Claude, and Grok decide which businesses to recommend
  • GEO vs SEO: what still matters, what's brand new
  • The citations + content moves that actually shift AI answers
  • Your 30-day get-found plan

You Leave With

Your 30-day GEO/SEO action plan

Who Should Attend

The person who owns marketing and growth — GM, sales and marketing leader, or the owner wearing that hat. If you've invested years in Google SEO and your next customer is now asking ChatGPT who to hire, this training hour shows what changed and what to do in the next 30 days.

Part of a Full Day of Hands-On AI Training

This workshop is one of 20 at the AI Business Retreat — a one-day, hands-on AI training for business at The Island in Spooner, Wisconsin, within driving distance of Minneapolis–St. Paul, Eau Claire, La Crosse, Duluth, and Hudson. Can't make the drive? Every session, including this one, streams live for remote attendees.

Presenters and final session materials are being finalized and will be announced closer to the retreat.

Session Details

When
Tuesday, Sept 15, 2026 · 9:00 – 9:45 AM
Track
Sales & Marketing Track
Where
The Island · Spooner, WI (or attend live remote)
Who it's for
Built for the leaders who own marketing and growth

One registration covers the full retreat — every session, every track.

For Senior Leaders

See the whole day mapped for your seat →

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Get Found by ChatGPT: SEO Is Now GEO — Questions & Answers

AI assistants recommend businesses based on the evidence they can find and verify: consistent citations across the web, structured data on your site, genuine reviews, and content that directly answers the questions customers ask. This workshop opens with a live test — asking ChatGPT for the best business in your trade near your town — and ends with your 30-day generative engine optimization (GEO) action plan.
No — GEO builds on SEO rather than replacing it. The fundamentals still matter, because AI engines learn from much of the same web Google crawls. What's new is how answer engines weigh citations, structured facts, and quotable content. The session separates what still works, what's newly important, and what no longer moves the needle.
This workshop is part of the AI Business Retreat on Tuesday, September 15, 2026 at The Island in Spooner, Wisconsin. One registration covers the full day — all 20 sessions across the Leadership, Sales & Marketing, and Builder tracks, including this one. In person is $495 (working lunch included); attending live online is $250. Seats are limited.

This session is one of twenty.

One registration covers the whole day — every track, every workshop, the working lunch, and your written 90-day roadmap. Sept 15, 2026 · The Island, Spooner WI.